Seth Godin has proven to be a modern day prodder. He stirs us to do things differently. He inspires us to think differently. In this 20 minute video Seth discusses some of the principles from his 2012 book Poke The Box. The value of acceptable failure that leads to success is a core concept. I read this book when it first came out and was struck by the profundity of its simplicity. What stops you? What stops me? “No one gives you initiative, you have to take it.” Take some time to watch this interview and take some notes.